What would it feel like if you worried 10% less? If you laughed 10% more, had 10% more energy, or felt 10% more connected to the people you cared about? Science suggests that happiness is a skill, one that meditation makes us better at. Ten Percent Happier helps people navigate the chaos of life by making us calmer, kinder, and less yanked around by our emotions, no matter what’s going on around us.
Mental wellness is now poised to become the next big public health revolution (like running in the 70s or yoga in the 90s). Join the team that’s accelerating this revolution. We’ve already helped millions through our New York Times best-selling books, the Ten Percent Happier app (Best of 2018 in both app stores, Editor’s Choice in the App Store, 4.8 star on over 50k reviews), and the top podcast in the space.
We’re growing our subscriber base fast, and are looking for a Head of Performance Marketing to scale our marketing team and programs and help us reach orders of magnitude more lives in a positive way. This is a leadership role (VP or Director-level) that will oversee strategy and execution for all consumer acquisition marketing programs and ensure that we meet our big growth goals.
This role requires deep experience scaling paid marketing programs for consumer businesses and experience building and managing a team of incredible marketers. Here’s what you'll be responsible for:
Team - Build out the marketing function by hiring and then managing a marketing team of channel managers, designers, producers, analysts, and more.
Audience - Develop a deep understanding of our target customer and their needs, media consumption habits, and purchasing behaviors.
Channels - Scale existing acquisition channels (Facebook/Instagram/Apple Search Ads/Google Universal App Campaigns) and develop new channels (sponsorships, OTT, TV, etc). While maintaining an effective CAC and LTV.
Creative - Develop a creative team and launch high-performing creative that sells the benefit of the app through emotional storytelling.